At Reactivate Consulting, we are thrilled to be part of the ongoing activation and revitalisation of Longs Lane, a historically rich precinct nestled in Sydney’s iconic Rocks district. In collaboration with Wentworth Capital, Colliers, and McGrath, this project is transforming one of Sydney’s most significant heritage sites into a vibrant hub for creativity while preserving its unique charm. We are breathing new life into this heritage site, transforming it into a hub for creativity and community engagement.
Located in one of the oldest parts of Sydney, the Longs Lane precinct is a rare example of 19th and early 20th-century working-class housing. The area comprises a collection of 18 historical buildings some dating back to the early 1800s, each showcasing architectural styles from different periods, reflecting the evolution of Sydney’s urban fabric. The precinct also includes preserved laneways, such as Longs Lane and the quaint Carahers Lane. Among the historical highlights is an Italianate butcher’s shop, which served the local community in the late 19th century under the operations of Kellas Watson and F. Smith. This blend of architectural and cultural significance makes Longs Lane a unique part of Sydney’s historic landscape.
As part of the revitalisation, Longs Lane offers temporary creative spaces, available from November 2024, providing opportunities for artists, designers, and creative practitioners. These spaces will allow creative professionals to work in an inspiring environment enriched by the precinct’s historical character.
In addition to the creative spaces, expressions of interest are being sought for public realm activations within the precinct’s courtyards, laneways, and open areas. This initiative encourages innovative proposals that engage with the site’s heritage and create unique experiences for visitors.
The activation of Longs Lane demonstrates how heritage sites can be preserved while being reimagined for contemporary use. By offering creative opportunities and encouraging public engagement, this project aims to establish Longs Lane as a dynamic cultural destination that celebrates both its historic past and its promising future.
For more information or to express interest in the available opportunities, visit Longs Lane.
