Project Type: Place Activation
Year: 2018
Client: EG Funds + Daiwa House Australia
Reactivate designed and delivered Australia’s first ever festival dedicated to grains-based products to celebrate the adaptive reuse of the Summer Hill’s The Flour Mill, into a thriving mixed-use precinct and major food destination.
The Grains Festival brought just over 4800 attendees to the site and vacant retail spaces over the one day event and generated for retailers to take over the leasing.