Project Type: Place Strategy and Vision Workshop
Year: 2022
Client: Investment NSW
Reactivate consulting collaborated with Investment NSW - Office of the 24 Hour Economy to launch the Inaugural Uptown District Accelerator Program. Uptown is a two-stage program designed to fast-track the formation of local business communities and facilitate their growth into vibrant 24-hour economy districts.
Reactivate collaborated with Meck Studio to design, facilitate and implement Vision Workshops to align teams around a vision for their district, develop a unique place identity, and provide incorporation and governance support to build a pitch to attract investment and partnerships. Through workshops, they empowered 30 districts to envision vibrant communities, activate main streets, and build stakeholder relationships. The program revived local businesses, provided a platform for creatives, and aimed to transform Sydney into a thriving 24-hour city.
Districts crafted unique place visions, developed brand identities, and marketing plans. By identifying significant places, districts strategized activations to enhance their main streets. The program fostered collaboration, revived economies, and culminated in a District Showcase where ideas and plans were presented to partners, industry leaders, and government officials.